EP026 – 7 Steps to Avoid Shiny Ball Syndrome & Stay Focused with Ian Luckett

EP026 - 7 Steps to Avoid Shiny Ball Syndrome & Stay Focused with Ian Luckett

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In this episode of the IT Experts Podcast, we talk about one of the most common reasons, IT & MSP business owners don’t get the results that they want to in their business, and that is because they get distracted by ‘Shiny Ball Syndrome’ and can’t stay focused.

Shiny Ball Syndrome happens when you lose focus on the tasks that matter because you find something else more exciting and interesting, you get distracted and fall off your plan. Next thing you know, you’ve abandoned your original plan altogether and are back to square one. 

So, today we will talk about 7 important tips and tricks that would help you ensure that you don’t fall victim to the ‘Shiny Ball Syndrome’ and simply get more of what matters done!   

Step 1: 

Set up a Plan – Make sure it is SMART (Specific, Measurable, Achievable, realistic, and Time-bound, ). Also, have it reviewed by your management team. 

 Step 2: 

Break Down Plan into Monthly and Weekly Targets – Break your plan down into bite-size chunks of activities.  

 Step 3:  

Assign Accountability – Hold the right people accountable. Make sure that you are assigning tasks to the people who have the capacity to do it. 

 Step 4: 

Block Time in Calendar – Book a meeting with yourself to make sure you have the time to work ON your business rather than IN your business. 

Step 5: 

Turn Off Distractions – Whether it is your phone, email, or apps, when you are in your meeting with yourself or with your team, make sure to avoid all kinds of distractions. 

 Step 6: 

Give Yourself a Reward – When you are achieving your goals, don’t forget to reward yourself and your team. 

Step 7:

Get Yourself Some Accountability – There is no better way to get something done in your week than to hold yourself accountable. 


I hope you start implementing these steps and you’ll find how these can help you improve your overall productivity and results. 

You can access the other IT Experts Podcasts here –  https://innovatetosuccess.com/podcast/   

If you haven’t seen it yet, go and check out our App and take the IT Experts Test you can download by clicking here –  https://bit.ly/ITE-APP   

If we’re not connected already, let’s connect on LinkedIn, YouTube and over our website at www.innovatetosuccess.com    

Alternatively, you can drop me an email at Ian@innovatetosuccess.com   

Till next time, you look after yourself and I’ll catch up with you soon!  

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IT Experts from Ian Luckett is designed specifically for IT & MSP Business Owners who want to build a profitable tech business.

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