Thinking back at my journey in business over the last 25 years, I remember things that I am re-learning today that I heard and didn’t listen to when I was in my 20s.
I am fascinated by why people do things, why some people are more successful than others and also how I can create value and help others to learn more.
When I was about 12, like many of my mates I had a paper round. Something that the youth of today don’t have the pleasure of experiencing.
Getting up in the dark and cold winter mornings, riding my bike down to the newsagents where all the other Paperboys congregated to pick up our rounds. We were handed a dot matrix print out of the round for the morning and got to work picking the various different newspapers papers, carefully putting them into order in my orange shoulder bag.
I then rode my bike round the streets delivering the papers in time for my customers to wake up and read the news while they were having their breakfast.
Unbeknown to me, this was probably the first time in my life that I was operating someone else’s Business System. As a paperboy I was part of the newsagents workflow process.
It worked seamlessly, every day the same sequence of events and about 20 Paperboys delivered the exact paper to the exact house. Pretty much at the exact time – otherwise I would have been late for school!
So, what has this got to do with growing your IT / MSP Business? Good Question!
Now onto how this helps your IT / MSP Business Grow
Often when I ask my clients and prospects what they want, they instantly say more sales leads. Now as the great mathematicians amongst us know, that business success is simply measured on Net Profit.
Increasing the number of your sales leads is one way of increasing your Net Profits. This is PROVIDING you have a well oiled “Back Office” where your slick systems and processes work in tandem with your engaged workforce.
Therefore not unlike the paper round that I worked all those many years ago.
Generally when we grow your IT /MSP Businesses, we first look at the back office. We can make some small tweaks that not only increase your profit levels by efficiency, but also makes the whole business more resistant to “going faster” when we pour in more sales.
There is no point whatsoever increasing sales leads if your “Paper round Process” is creaking at the knees.
The boring and grown up way of ensuring future success of any business is working and developing your very own Business Strategy. And that’s what we do at Innovate to Success.
It doesn’t need to be technical OR complicated, but it does mean that we need to approach things a little differently and think outside the box.
What do we need to do differently then?
As with everything when growing your IT/Tech Business its all about small steps and ensuring that you have a structured and connected Growth Plan.
At Innovate to Success we use our very own tried and tested Drive for Business Model to help you market your IT Business. This helps you understand the day by day steps that you need to take to sustainably grow your business and increase your profit margins. Check out my LinkedIn Introduction video on my profile to learn more about the model works and why we should connect on LinkedIn.
I hope you enjoyed this Blog and if you want more like this, then check out my other Business Development Related Content specifically for IT / Tech based Businesses. Alternately if you want to have a quick chat about how the Drive for Business Model can help you and your IT Business then click HERE to book a call.
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