In this episode of the IT Experts Podcast, I am with the man himself – Paul Croker as we talk about the benefits of having a VCIO as a service in your MSP.
If there’s anyone credible about how we could use this strategy to add more value to your clients and more projects in our MSP, he is no other than a VCIO himself – Paul Croker. In letting him introduce what he’s been doing, Paul speaks of his company 18it UK which is focused on providing outsourced Virtual Chief Information Office (VCIO) as well as Managed Services.
Before getting serious about how VCIOs help in the MSP journey, I asked Paul about the difference of the VCIO and the CTO role.
Straightforward in his answer, we then had an interesting conversation as I asked Paul what he thinks about this strategy on the Old Sales Funnel and what can it do more to the New Sales Funnel.
Talking about one of my favourite rants – “Not talking technical matters because you are not selling to technical people”, we then discussed how important having VCIO service is to understand your client and the people you deal with above anything else.
Going halfway, I think it is also important to talk about how would an MSP be in having this kind of service and its processes. Paul emphasized the importance of the right alignment with the clients’ needs. I also asked him which this service in the MSP could best work for – in planning or delivery.
The conversation gets even more interesting as Paul talked about who really is and what really is a VCIO, in an MSP.
He also revealed their own ‘listening policy’ that helped them in their business. This is a great reminder on how it helps us realign into getting our MSP’s flow and its roadmaps looking forward.
Of course, we never would want our conversation to finish without talking about how different people are, with different cultures and personalities.
Wrapping up this Episode, Paul gave some golden tips on what your MSP should need to know and get to be doing which are much helpful and practical.
I hope you enjoyed this episode, as much as Paul and I enjoyed recording this, and the whole IT Experts team enjoyed creating it.
Connect with Paul Croker on LinkedIn and see what he’s up to by clicking here – https://www.linkedin.com/in/paulcrokeruk
To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/
Also, I also mentioned in the show, Stuart and I have a Joint Keynote at the Managed Service Summit in London on Wednesday 14th of September, it’s going to be an amazing event and it would be great to meet you there. All you need to do is click here to register : – https://bit.ly/3IS9dpk
Until next time, you look after yourself and I’ll catch up with you soon!
