In this episode of the IT Experts Podcast, we are joined by Ayan Adam – a channel marketing expert from CX Atelier in Canada, and today we talk about your digital footprint and how it helps in generating leads for your IT & MSP business.
Ayan shares how your digital marketing footprint can be compared to real estate and challenges us as to how much we are investing in it?
She also discussed how you don’t necessarily have to hire a digital marketing agency for your IT & MSP business as there are many things that you can immediately do on your own such as:
1. Claim your Google My Business (GMB) listing
2. Get Google reviews
She also talked about how even when you’re not aware of it, your digital footprint can be easily checked for its effectiveness.
Ayan went on to discuss how important it is for MSPs to go LOCAL this 2021. We talked about how you should nail your niche, and make sure that you rank locally.
We also tackled some basic yet effective SEO tips that you can use to help your IT & MSP business.
I hope you’ve picked some helpful tricks from this episode, and if you did, it’s time to implement!
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Until next time, you look after yourself and I’ll catch up with you soon!