In this episode of the IT Experts Podcast, I talk with Kevin Clune from MSPGrowthHacks.com, he is the author of The MSP Growth Funnel, and today we talk about how to effectively create content for your IT & MSP business.
We now exist in a time where most of our lives have been migrated online — family gatherings, shopping, customer support, and business meetings. And as a business, there’s only one thing that you can do, stand out from the crowd. And this is where putting out the right content comes to play.
Creating content for your IT & MSP business can be challenging at times, especially when you’re not used to it. And when it comes to it, we normally think that you have to set a certain time exclusively on creating content. However, Kevin shares that it doesn’t have to be that way. Your content is readily available in every conversation you have with your clients, with your team, and with your network.
Kevin shared some practical tips that you can use to put together your content, including recording a conversation that you have with your team or client, and having it transcribed.
He also talked about the importance of using bullet points in putting together a piece of content.
We also discussed how important it is to produce a diversified set of content. Kevin shares his 7 suggested forms of content for social media. They are:
I hope this episode helps you in starting your content plan that will get you noticed, and make you stand out in the crowd.
To get a 50% discount on Kevin’s fresh stack content ideas, at MSP Spark – https://mspgrowthhacks.com/msp-content-spark/ . Just use the code : ITEXPERTS
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Until next time, you look after yourself and I’ll catch up with you soon!