EP0013 – How to Build your IT and Tech Brand with James Burtt and Ian Luckett

How to Build your IT and Tech Brand

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In this episode of the IT Experts Podcast, we are joined by James Burtt and we talk about how to build your IT and Tech brand in your business.

  Branding is critical to a business because of the overall impact it can make on your company. It can change how people perceive your brand, it can drive new business and also increase brand awareness. 

In this episode, I talked with James Burttwho is an awesome brand performance expert.  

  You will learn what you need to do to get your brand out there, how you standout on a crowded IT marketplace which will ultimately help you generate more leads. 

The purpose of this episode is to give you a clear understanding on how having and building a solid Brand makes a huge difference and impact into your business.  

  First off, we should know what Brand is? 

 According to James, Your Brand is your reputation – nothing more, nothing less. 

 Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived. 

 Having a stronbrand will distinguish yourself from your competitors, it will also make memorable impression on consumers and it allows your customers and clients to know what to expect from your company, making sure that your company offers the best choice of products, services and solutions. 

 Ultimately, you must make sure that all messaging is always be about them not about you. 

  Having said that, this allows you to stand out from your competitors! 

  Other important things that we also talked about are; 

 The difference between Branding and Marketing 

  • The Basic of USP’S 
  • The biggest mistakes that people make when branding their business 
  • Business niche – ideal target market 
  • Understanding Brand proposition 
  • How to stand out from your competitors 
  • Productizing 


ITS Quick Fire Round

   If you are to bottle one part of your business journey and sell it. What would it be and why?  

5AM Club – I love getting up early. I get so much more stuff done. 

  What is your biggest learning / regret about scaling your business?  

My biggest learning is the power of being around with the right people. 

  What is your favourite app on your phone and why?  

 I love whatsapp. I think it’s brilliant, I build business and connected with some of the biggest influencers on the planet. 

  Guest Details

  To contact James Burtt, connect with him on Instagram at @jamesburttofficial  


Your Brand is your REPUTATION – James Burtt 

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If you’re looking to scale your IT & MSP business and you don’t know where to start, just navigate and explore here on our website www.innovatetosuccess.com where we’ve got a whole load of tips, tricks, strategies and community to help you grow and scale your it in your MSP business.

I also invite you to come and take the IT experts test and we can help you to work out what to focus on right now to get you the quickest results in your business. You can take the test here – https://bit.ly/ITEtest

If we’re not connected already, let’s connect on LinkedIn, YouTube and over here at our website, innovatetosuccess.com

Alternatively, you can drop me an email at info@innovatetosuccess.com

Until next time, you look after yourself and I’ll catch up with you soon!

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