How to Scale Your IT/MSP Consulting Business By Using The Most Effective Business Development Methods That Just Work
Below you find a selection of our LinkedIn #tuesdaytip posts.
These are designed specifically to give you short, sharp and effective tips and tricks from the relevant section of the Drive For Business Model to help you and your business out.
This week’s IT/MSP Business Growth #tuesdaytip is all about “Knowing Your Customer Journey“.
Time and again, I remind my clients that they must get to know their target client really well.
To get ahead of your competition, you need to know the answers to these questions: Who is your ideal client? Where does he/she lives? How much does he/she spend What are his/her problems? How can you help them?
having a deeper understanding of your target market, means that you can fully resonate and quickly build rapport with them through your messaging.
Then, once you know the best way to communicate with them then the next step is by understanding and having a clear customer journey goes.
Time and again I encounter business owners who have one common problem, “LEADS”.
Most people think this has a very complex solution, BUT that is not the case!
Let me ask you, Who is your ideal customer? What does your customer avatar looks like? How much do you know about your avatar? Do you know your avatar’s problems?
Knowing who your customer is already half-solving the problem, that I can assure you!
Competition is hard these days, there is no getting away from that fact
That’s why you need to clearly understand your own business and what makes you different from others.
This week’s tip is all about your USP, your Unique Selling Proposition — and how important it is that you have established what sets you apart from your competition, what your edge is?.
This week’s Business Growth #tuesdaytip is all about “Tracking your Sales Pipeline”.
The question this week is how do you track your sales pipeline, it doesn’t need to be as complicated as some would make out, but if you don’t focus on revenue generating tasks then guess what? You will miss out!
By setting regular short, medium and long term financial goals means that you have a plan and that plan will get cash in and will also help you focus your weekly activities around just that!
So many times I see businesses trying to deliver their solutions to a client without really understanding what’s the ultimate Outcomes are from the client themselves.
Providing an Expert solution is not at all about YOU, it’s about what problem you are fixing for your client – you know, what they really want.
Truly understanding your client, their business and their needs means that you can deliver not only a fantastic service as a one off and by taking time out to learn more about their business means that they are more likely to use you again in the future.
Thinking back at my journey in business over the last 25 years, I remember things that I am re-learning today that I heard and didn’t listen to when I was in my 20s. I am fascinated by why people do things, why some people are more successful than others...
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