Frequently Asked Questions

Over the last few years, we have been asked many questions about what we do and how we can IT & MSP Business Owners. Look, we get that asking for help with anything can be a mental challenge, especially for “Technical People”.


On this page, you will find some of the most frequently asked questions that we get asked.


I hope they help you out and explain a little more. If you still have unanswered questions or niggles in your head, simply book a call with us and we can learn a little more about each other and how we could possibly help you.

Frequently Asked Questions

What is an MSP (Managed Services Provider) Business Coach?

An MSP Business Coach is someone who is already an experienced and established Business Growth Coach/Consultant and only works with IT and MSP Business owners. This provides you with specific support and deep vertical knowledge with issue that happen in your business. They will also understand the challenges that you will face on a daily basis. In addition to their own knowledge, they will also be able to connect you with associated services and support who also work in your vertical. Eg. Marketing, Sales, Leadership etc and all these will also be focused around supporting IT and MSP Businesses.

Training a Team

How does IT/MSP Business coaching and mentoring work?

Business Coaching and mentoring come in all different shapes and sizes. It's best to select a person, organisation or model that you can get along with and also has a proven methodology and systems that will resonate with you. This way you can visualise how you are going to make the sustainable changes in your tech business that will drive your business growth. The format normally starts with developing your own growth plan and then a monthly meeting rhythm that will be coupled with an accountability system to help you stay focused and keep on track. You should also get templates and trackers to help you deal with some of the new skills that you are about to learn.

Business Coaches for IT

What’s the difference between coaching and mentoring?

Coaching is where an experienced Business Growth Expert provides support, structure, training and accountability to reach a set or goals and targets agreed at the outset of you working together. Mentoring on the other hand is where the Mentor is supporting the Mentee to learn and develop a previous skillset from the Mentor. For example, if you wanted to learn more about being a great Leader, then if you found someone who has experience in developing senior leadership roles, then they could teach you how to develop in this area and this will come from experience rather than a coaching and training model.

how to make more money

Why do I need a Specific IT/MSP Business Coach?

So many business owners engage with a general, cross the market business coach and then they basically run out of things to say. An ethical Business Coach will understand that you will only need support for a certain period of time, then when you have new skills you can operate your “New Business” yourself. Someone who has expertise in your business sector is the most powerful way to procure Business Growth Support. By having business support that itself is niched in your vertical, will mean that your results are likely to be materialised quicker. They will understand you and your business better and also be connected to many other support services that will help accelerate your business growth.

How to grow my IT Business

How will all of this help me increase my leads?

By procuring Business Growth Support, you will be “installing” a new operating system into your business. This is sometimes known as a Business Growth Plan or Strategy. These plans will revolve around all aspects of business growth and more importantly getting a plan together that itself will help you get into your own vertical/niche. Once you have honed your new marketing message and lead generation strategy, then the fresh new leads will start to flow and THEN the fun starts! All because you are resonating with your target market clearer.

Business Coaches

What likely results would I expect to get?

With any business support, it’s hard to give a definitive answer because the more effort and time you put in the better results you get . At IT Experts, it is not uncommon for our clients to achieve a 20% increase in turnover within the first 12 months of the programme. In addition to increased revenue, you will also build your confidence as a business leader, have a more efficient team, be more profitable and also have the ability to have more downtime and enjoy less stress. This is because you will have a structured plan and system that your business now runs, rather than you being involved so intensively.

increasing profits

I don’t have enough time, I am too busy running the technical side of the business

We hear this quite a bit, and it always makes me chuckle! The reason you don’t have enough time, is because you are probably trying to please all of the people all of the time. The likely hood is that you don’t feel comfortable letting go of tasks to your team, because you don’t trust others well enough (and that’s a Leadership issue) When you have a team structure that will help you to leverage others time and achieve more in your day, you will soon feel lighter and the business will be less dependent on you. When this happens then the magic really start to happen, and you start getting great results. If you have this noise inside your head, then now is the right time to take back control.

IT Business

I don’t have the spare cash to afford to pay for a MSP business coach?

Deciding to grow your business is a mindset thing and to ensure success, you also need a growth mindset. You don't spend money on business coaches and programmes, you INVEST. You are investing in your systems, your processes and your people. Once you have these working the way you want, then your Return On Investment is realised and all of a sudden the benefit of the Business Coach, far outweighs any fees you are paying.

IT Brainstorming

What is the IT Experts MSP Mastermind Programme?

The IT Experts MSP Mastermind Programme is the brainchild of Ian Luckett and has been developed using his 20 years’ experience in business and innovated since late 2017. It is a powerful peer to peer group of serious IT & MSP Business leaders who simply want to build a profitable tech business. It is a 12-month programme where the members not only learn new skills in Business Strategy, Sales and Marketing, Leadership & Team Building, Finance & Commercial and finally business performance, but they also build great long-lasting relationships with others through and the IT Experts Community that is associated with the programme.

IT Team

How do Mastermind Peers groups work and why should I join a likeminded community of IT/MSP Business owners?

The reason that peer to peer groups work is that not only are you learning from your Business Growth Expert, but you are also learning from the other business owners in the group. Trust is built easily in this safe environment and because all the members are techies at heart, then they can resonate and relate very easily with each other's pain points and challenges. Once relationships are formed, they will last for years. In addition to this, as time goes on you will also find that new members in the tech community will look to the most experienced business leaders for support and guidance and this is where the whole Givers Gain concept kicks in.

I hope these questions were helpful to you, if you would like to speak to us about how we can specially help you and your team, then why not book an intro call and we can get to know each other better. Use the calendar below to select a time that suits you best!