EP029 – How to Get Good at Presenting with Lee Jackson

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As ambitious businessmen and women, we always want to deliver the best service to our customers, however, they won’t know how we can help them if we do not tell them. This is where effective communication comes in, we have to get our message across to our customers and prospects – only then will we be able to build up a relationship with them.

In this week’s podcast, I interviewed Lee Jackson – an international motivational speaker and presentation coach who has written 12 books and since 2017, he has been the president of the Professional Speaking Association in the UK and Ireland.

Both Lee and I understand the power of presentation as a tool in getting our messages across to our existing and potential clients and today we talk about some valuable tips and tricks to up our presentation game!

In the 30th episode of the Be Your Best in Business™ we talk about how sometimes we need to learn the hard way i.e. Lee started his career talking to a hundreds of students as he started speaking in schools, which made him realise he needed to get good at talking quickly.

Lee shares how doing a presentation is not about DELIVERING a script, it is actually about ENGAGING an audience. Without engaging your audience, your presentation will become boring.

We also talked about how if you are unable to explain your point to a 6 year old, you don’t really understand it yourself.

Lee also explained how important it is to avoid loading up too much information on to our presentations, keep the details in the handouts, they’ll read it afterwards.

He also talked about how important it is NOT to deliver your presentation the same way everyone else does, this would bore the audience.

In this episode, it is always important to consider the audience and how audience always thinks WIIFM (What’s in it for me?).

Lee also shares how important it is to realise what makes each of one stand out – BEING OURSELVES, each of us are unique individuals.

He also talked about how during presentations we need to remember that our SLIDES are never our TALKS. You are the SLIDES, not the TALK.

Lee also discussed how important it is to be confident and not hide behind your laptops when doing your presentations.

Lastly, Lee shares with us 3 top tips and tricks on how we can improve our presentation skills. They are:

  1. Get to the CORE of your message – Figure out what you really want to say.
  2. Tell more stories – engage with your audience!
  3. Be your 125% — Be a hundred percent you on the stage, BUT be 25% bigger because you are doing a presentation.

Golden Nugget Round

Question 1 – What would you tell your 25 Year Old Self?

Learn how to shoot better at basketball, AND not to be so bothered with what people think about you.

Question 2 – What would you lecture at University today?

Presentation skills – I might also lecture something about the mindset, i.e. resilience and mindset. BUT if I am not in this career, I might lecture about Anthropology.

Question 3 – What was your biggest investment or financial decision?

My best non-financial decision is investing in myself, my friends, and in my family. The best financial decision I made is to live without credit, we live within our means.

Guest Details

To contact Lee, feel free to visit his website at http://leejackson.biz.

You may also follow him on Twitter at @leejackson

Links and Resources

http://leejackson.biz

Quotes

We love our own material as if it were a puppy or a child, however, we need to realise that it is nothing more than content. We need to loosen up, stop taking ourselves too seriously, and start thinking what is good for our audience. –Lee Jackson

Doing a presentation is NOT about delivering a speech BUT it is ENGAGING your audience! –Lee Jackson

If you can’t explain your point to a six year old, you really don’t understand it. –Lee Jackson

To get good at presenting, it is important to know what the audience really wants. –Lee Jackson

Invest in relationships, not in things! –Lee Jackson

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